Microsites Landing Pages in Dallas
We design and maintain web landing pages and microsites for our corporate clients and their channel partners. These pages are created for your customers and prospects to respond to specific calls-to-action from your marketing campaigns.
Calls-to-action may include:
- Encouraging a customer or prospect to register for an event or take advantage of a free offer,
- Profiling and qualifying a site visitor in order to develop more targeted follow-up materials,
- Explaining your value proposition and to differentiate you from other sites the prospect may visit in the buying process,
- Notifying customers and prospects about a new product launch or product updates,
- Gathering contact details for follow-up such as a phone number or email address for traditional one-on-one marketing efforts.
Landing pages and microsites are customized for each client to provide a pleasant experience for each visitor. Different types of landing pages and microsites are recommended depending on the campaign objectives, timeframe (i.e., short-term versus long-term), and the amount of content that the client wishes to present.
Why choose RGB Interactive?
Microsites/ Mini-sites/ Sister Sites
A microsite is a small but complete supplementary website used for fairly large campaigns. They will normally have their own vanity URL related to the timing and relevance of the campaign. Even though it's more than a single page, it's still classified as a landing page as it's a destination where customers are driven from paid online ads as well as print and TV advertising.
Product Detail Landing Pages
A common style of landing page within ecommerce website's is the Product Detail landing page. This is just a page on the main website that houses all of the information related to the product for sale. The benefit of this type of landing page is that it requires no extra work to create a separate page. However, as it's part of the compete website it has a full suite of distractions: navigation, links, banners etc.
Service Detail Landing Pages
The service detail landing page provides a greater quantity & guality of both information & message to attract & convert the user. A focused landing page enables you to measure your campaign effectiveness from start to finish - and tweak the ad copy, offer and messaging until you see optimal results. It's intended for the visitor to stay on your intended pathway & can perform well when done correctly.
What types of landing pages do we offer?
Click Through Landing Pages
Provides details about an offer, explaining the benefits and context of use in such a way as to convince a prospect to progress to the point of purchase.
Lead Capture Landing Pages
Purpose to gather personal data from the visitor, usually beginning with their name and email address. No exit path from the page, no links or navigation - only a button to submit your details.
Infomercial Landing Pages
Typically about 50ft long (a lot of scrolling) as the user reads further down the page, they get sucked deeper into the sales message, and due to the amount of effort expended in reading that far, they instill a certain amount of commitment at the end.
Viral Landing Pages
Companies that try to create viral buzz are usually doing so in order to build brand awareness. Ie. Flash games, funny videos, etc...