Affordable Search Engine Optimization in Dallas Texas
Rates valid until 12/31/2008

We are an Affordable Search Engine Optimization firm in Dallas, located in the National Energy Group Building in East Dallas (on Greenville Avenue, between Lovers Lane and University). If you are in the Dallas/Ft. Worth Metroplex and are looking for a Dallas SEO Company, we would love to discuss what you are trying to accomplish and what kind of options are available to you.

Download our detailed White Paper on Recommended SEO Strategies! (File Size: 524KB)

VALUE PLAN - SEARCH ENGINE OPTIMIZATION PACKAGE

This Plan is recommended for websites that have been live on the Internet for a year or longer. Note: This is because Google penalizes new websites as your domain name is held in the "Google Sandbox" for a period of months, until they determine your website supports your message and the firm providing your SEO promotion is following all the "Web Master Rules."

For example, here is Google's latest rules, http://www.google.com/support/webmasters/bin/answer.py?answer=35769

Our basic strategy in this Value Plan is to follow a combination of organic search engine ranking along with our optional Pay Per Click (PPC) model. The key item with all our SEO plans is the level of customization we offer in each plan.

By following this Value Plan you will see a steady increase in qualified, unique visitors over a period of time. We will also help you in selecting relevant keywords for your sites. RGB Interactive never gives Guaranteed #1 assurances because such claims are false and misleading. Search Engine Optimization firms do not own or control the search engines. Each search engine has its own unique search algorithm to determine how websites are ranked and placed into their databases. Furthermore, the search engines are constantly changes their algorithms to improve search displays for visitors. Therefore, we charge an ongoing monthly rate to strive and keep a top ranking for your website. However, this does not mean we don't achieve top rankings. Statistically, you can expect 80% or more of your keyword phrases in a top 30 position in a year or less. Each month, you will see and benefit from the results of gradual improvement.

This Value Plan includes:

• Lower initial setup fee and monthly fees.



• Optimization of 6 unique keyword phrases. No charge for variations of these phrases that will also drive additional traffic to your website.



• Initial SEO Technical Analysis Report to determine from a coding perspective, what needs to be retro-fitted on your website to become more "search engine friendly" to compete online.



• Initial Competitive Analysis Report on the existing top competitors with your keyword phrases to determine what SEO techniques they are using and the impact on the particular SEO strategy we will deploy.



• Keyword Research and Analysis. Before starting a new SEO campaign, it is prudent to determine the target audience for your product or service the average search volume of visitors searching for particular phrases on the search engines.



• Meta Tag optimization (includes Title, Description, Keywords, and other Meta Tags directives to crawler search engines about how to interpret your website).



• The creation of a "robots.txt" file which is read by many of the search engines which use crawlers (such as Googlebot) to analyze your website.



• Creation of Google XML Site Map, which is includes a direct URL list of all your individual pages we want Google to evaluate for ranking.



• Optimization of homepage and primary landing pages HTML source code. The way a visitor views your website and the way a search engine evaluates your website is from two different perspectives. Therefore, to achieve optimal rankings we retrofit your existing website coding in a manner that is "search engine friendly".



• Manual submissions to the top search engines & directories by our SEO specialists experienced in deep level individual engines and directories to avoid having your website as flagged by the search engines as a spammer. Note: Automated software which submits your website to any search engines has a high likelihood of causing your domain name to be black balled.



• Paid inclusion in Search Engine Directories such as Yahoo, Alta Vista & Inktomi. Some search engines charge for inclusion into their database, your setup fees are applied to all costs associated with your initial search engine registration.



• We guarantee 15 One-Way Links to your website from 15 other websites with a Google PageRank of 3 or better. Note: This is important to improve your Link Popularity, which is one of ranking factors that search engines such as Google use to evaluate your website. More is always better of course, but this is enough to get you started.



• Manual Link Requests to your website. During the first six months of your campaign we will manually send link requests to 450 webmasters requesting hyperlinks to your website. The goal is to help improve your Link Popularity. We describe the value of your website and interest to their particular visitors.



• W3C Validation for home page. A valid HTML/XHTML document declares what version HTML/XHTML is used in your website. The purpose of this step is to retrofit your homepage coding in a manner that will allow a search engine crawler to digest your content effectively.



• Image optimization. Every line of code on your website is valuable real estate for search engines as a result we optimize everything including your photography and graphics.



• We provide you with web-based access to your real-time visitor statistics. You may view statistics such as unique visitors, repeat visitors, most popular pages, traffic per search engine, keyword phrases delivered per search engines and dozens of other informative details about the traffic on your website!



• We provide you with Basic Visitor Log File Analysis from our SEO specialist each month. This includes our interpretation of what we think visitors are doing once they have reached your website and actions we recommend (if any) based on this visitor activity. Note: This Value Plan does not include any Complimentary Website Updates (for non-SEO related activities). This may become pertinent if visitor traffic is high and conversions to new customers are low. We will make recommendations as to what needs to be done to improve customer conversions, but it is a matter of who executes the plan.



• Monthly Search Engine Ranking Reports to help track the progress of your keyword phrases on the major search engines. This report will display a break down per search engine and per keyword phrase, what individual page has been ranked by the search engine and the exact placement. We monitor and provide these reports monthly so you can view your progression of ranking over time.



• Dedicated Account Manager to assist with all your reports, questions and requests. The same person you will meet in the SEO campaign interview will be the same person who will be communicating with you for the duration of your SEO campaign.



• Ongoing Support with the Dedicated Account Manager is via telephone or email unless you would like to meet in our office at a mutually beneficial time.



• Optional Pay Per Click (PPC) services are eligible for this Value Plan that will run on Google, Yahoo, MSN, AOL & SuperPage.com for instant traffic, flexible to your budget. No setup charges or monthly maintenance fees! Note: Minimum duration is 3 months.